COMMUNICATIONS · COMMUNITY · CULTURE
Always at the intersections
In IT since 2012. PR and HR. Companies and communities. Russian, English, Spanish. And now — humans and AI.
WHAT I'M EXPLORING
I’m interested in how people create, share, and hold on to common meaning — and how AI is becoming part of that process.
I’m collecting observations, conversations, and cases: how teams, companies, and communities actually talk when something non-human joins the room.
It hasn’t grown a name yet. That’s how it usually works for me — first I do the thing, then the name catches up.
BACKGROUND
Since 2012, I’ve worked at JetStyle, a digital production studio, where I built PR and HR from scratch and ran them side by side.
In 2017, I co-founded a private community for PR practitioners in tech and digital, which I’ve been running ever since. It now brings together 500+ members.
Today I work fractionally across communications, employer brand, and award strategy for IT and digital companies.
LET'S TALK IF
- you work on human–AI communication, linguistics, or interaction research
- you build or study communities of practice
- you just want to trade field notes on any of the above
No pitch, no agenda. I'm at the collecting stage — conversations are the material.